Is MBA a necessity for entrepreneurship?

Business
Masters in business administration , a very prestigious degree in a country like India. It lines up the career path to the corporate world and business literates. With several specializations in its umbrella like HR, Marketing, Finance and several others providing a very smart and specific understanding and knowledge of the relayed profession. A two year course with several promises of sky-high packages. Why MBA? If you are a business aspirant, the first career oriented suggestion that knocks on your door is "go for MBA". And quiet naturally so, it seems like the best option. India is known for its provision of several business degrees in several renowned institutions that offer it. There are about 20 established IIM's(Indian Institute of Managements) with several super-new IIM's being established by the government.…
Read More

A shift to Online Marketing

Marketing Strategies
Around a decade ago, the most important and widely adopted method for publicity was offline marketing by default. Newspapers, pamphlets, and announcements were quite impactful to pull the crowd to an event or promote some product. With the introduction of digital media and especially with the breakthrough of the internet, online marketing has taken over rapidly.In the present world, online marketing is very popularly adopted and is replacing the conventional offline marketing methods. As compared to offline marketing, online marketing has an upper hand in the following aspects: In offline marketing where the reach is limited to a particular area or a group, online marketing offers a wide reach of the audience for promotion. In the present world which is becoming digitized, online marketing gives greater and more impactful results.…
Read More