A shift to Online Marketing

Marketing Strategies
Around a decade ago, the most important and widely adopted method for publicity was offline marketing by default. Newspapers, pamphlets, and announcements were quite impactful to pull the crowd to an event or promote some product. With the introduction of digital media and especially with the breakthrough of the internet, online marketing has taken over rapidly.In the present world, online marketing is very popularly adopted and is replacing the conventional offline marketing methods. As compared to offline marketing, online marketing has an upper hand in the following aspects: In offline marketing where the reach is limited to a particular area or a group, online marketing offers a wide reach of the audience for promotion. In the present world which is becoming digitized, online marketing gives greater and more impactful results.…
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AGILE – A Foundation Programme For Budding Entrepreneurs

AGILE – A Foundation Programme For Budding Entrepreneurs

Business, Marketing Strategies
Few years back we all were aware about some career options which were named as Engineers, Doctors, Architects, Government job employees, and rest as private employees. The person who didn’t fall into any of these career options was someone who was known as  ‘Businessman’. Well, the scenario now has completely changed with the change of ruling parties. A new career path has emerged which is one the most happening and exciting in today’s world. It is known as ‘ Entrepreneurship' or ‘Startup'. The young generation is going crazy behindthis path. Manyare not aware from where to start and how to start. A right guidance, mentoring at all stages is missing somewhere. To fill in this missing requirement and give right direction to the enthusiast entrepreneurs , we are launching a…
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Want to be an ENTREPRENUER:  Go Now

Want to be an ENTREPRENUER: Go Now

Business, Marketing Strategies, Tax
In recent few years, policies of governments have gone through drastic changes to open up the new opportunities for an ambitious entrepreneur. Consequently, even the cynical people would say that this is absolutely the right time to begin with a start up and start something of one’s own owning to the taxation and other reliefs in this regard. Why now?  Indirect tax regimes have been radically simplified, especially for small tax payers with the introduction of GST. There are considerably less tax compliances than erstwhile VAT, Excise and CST. Government has some serious character towards the development of young entrepreneurs. With initiatives like ‘start mobile app’ and almost negligible compliance, it is even possible to register a start up only in a day. Important of all, new ventures would straightway…
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How to Start a Business in 2018: Guidelines for Startup Enthusiast

How to Start a Business in 2018: Guidelines for Startup Enthusiast

Business, Marketing Strategies, Tax
"India’s ranking in the World Bank ease of doing business survey for 2018 climbed a record 30 notches to 100", when our Honorable PM shared this report with a tweet, he received all round applaud. Yes of course this is a good news for all Indians and especially for the one's who are aspiring to be known as 'entrepreneurs'. The passing year has opened many gateways for start up enthusiast with innovative ideas, who were flooded with ideas to bring in revolution in education, healthcare sector etc. The Government brought revolution in the government process of starting/registering a company in India. The e-SPICe form revolutionised the way the company registration process was carried out for ages. The 'Simplified Proforma for Incorporating Company Electronically', known as SPICe form reduced the company…
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Startup Culture – Progression in Tier-2 Cities

Startup Culture – Progression in Tier-2 Cities

Business, Marketing Strategies
In the lobby of Indian ecosystem, only sound that utter nowadays is "start-up". And emerging of start-up culture on India’s vast landscape every other day is just mind boggling. It is because of the shift in professional perceptions which is to move away from mundane tasks on a daily basis to do something much more innovative and valuable. However, the value which made this topic so essential in Indian economy is the demographic status where this culture is emerging. Bengaluru and New-Delhi are the hub for start-up culture for a long time but a bunch of small cities like Pune, Indore and Jaipur today, are making their presence felt in the same club. Reports from a study shows that 20% of startups are deriving from tier 2 and tier 3…
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